Food Inflation Bites: How India's Middle Class is Coping with the Squeeze

According to recent data, food inflation in India has been rising steadily over the past year, with prices of essential items like vegetables, pulses, and meat increasing by as much as 20%. This has put a significant strain on the middle class, which is already struggling to make ends meet. With salaries not keeping pace with inflation, many middle-class Indians are finding it difficult to afford even the basic necessities.

The Impact on Household Budgets

A recent survey found that over 70% of middle-class Indians have had to reduce their spending on food and other essentials due to rising prices. This has resulted in a significant decrease in the consumption of protein-rich foods like meat and eggs, which are now considered luxury items. Many families are also having to rely on cheaper alternatives, such as street food and processed snacks, which are often high in salt, sugar, and unhealthy fats.

Coping Mechanisms

Many middle-class Indians are also turning to e-commerce platforms and online grocery stores, which often offer discounts and promotions on essential items. Some are even using coupons and cashback apps to make their money go further.

In the meantime, India's middle class will have to continue to find ways to cope with the squeeze. By exploring alternative sources of food, using technology to make their money go further, and making lifestyle changes, they can hope to weather the storm and come out stronger on the other side. As the old adage goes, "necessity is the mother of invention" – and India's middle class is certainly rising to the challenge.